no animals have been hurt in winning this ipod!

Why is it the case that all the pop-up ads for winning a new iPod involve hurting an animal of some kind? I come across a lot of those and it's either shoot the duck, kill the dear, or squash the spider. Why should winning an iPod involve the bloodshed of an innocent animal? That is, if any of those stupid pop-ups actually gets you something other than annoyance and waste of time. But maybe this anti-animal violent trend is beginning to come round. I've just came across one of those pop-ups which is slightly different: it's pin the tail on the donkey kind of thing, where this time it's the donkey which actually kicks you when you try!

Mai